As we all know, cold-pressed juices have been the trend for a few years now, but what exactly sets them apart? I do not know about you, but I never really got to the bottom of why juice stands began popping up everywhere and what made juice (which has been a common beverage for ages) all of sudden such a trend.
Lose The Added Sugars and Preservatives
The good old Odwalla green drink and juices that sit on the shelf for numerous days without going bad are highly pasteurized. These juices have added sugars and preservatives to make any healthful juice, taste like candy. The preservatives that allow you to stock up on juices in the long run most definitely appeals to that grab-and-go idea that we all love so much. In this day and age we are all so busy and are big fans of immediate gratification. Chances are if you are looking for something naturally sweet to satisfy your sweet tooth, as well as getting “a daily dosage” of fruits and vegetables, a bottle of juice or a smoothie off of the shelf seems like your best bet.
The trend is occurring right around now when society seems to be changing its ways. More and more companies are jumping on the truly healthy bandwagon. The items with less preservatives, gluten-free options, raw, etc. foods are all considered better quality, higher in price, and healthier for you. These baby steps to making the food we eat less processed and easier for our bodies to digest is what drives juice to be “cold-pressed”.
Pack The Nutrients
Cold-Pressing the juices allows for the ingredients in the juices to keep most of the nutrients the ingredients have to offer, in a natural way. The freshly squeezed juice goes through a HPP process when packaging to ensure a few days of shelf life. This process allows for the juice to stay safe for consumers to drink a little longer than if it were completely unpasteurized. The process takes place right before it is bottled. They apply a very high pressure to the beverage allowing it to have a shelf life that is normally up to 45 days, without any use of thermal pasteurization. Thermal pasteurization is the process that you, Tropicana, or normal Orange Juice always has to undergo. Rather than this heat, the HPP process does not damage or break any of the compounds in the nutrients but still neutralizes the juice to keep it from perishing.
I hope this clears up any confusion you may have had about why you were spending so much at the local market for a fresh, cold-pressed juice. Keep in mind the benefits of choosing cold-pressed juices over your typical juice brand the next time you’re in the mood. You may not need to go spend that extra $10 on a beverage at your local Whole Foods or Nekter Juice Bar either because there is always the option to make it at home!